Marilyn Manson is the new face of Saint Laurent? Must be April Fools! Heavy metal musician joins high-fashion ranks as he poses for label's spring campaign

Marilyn Manson is the new face of Saint Laurent's spring campaign, much to the fashion industry's surprise.
Joining the likes of Sky Ferreira, Anja Rubik, Edie Campbell, and Saskia de Brauw, the Nineties rock musician is the latest 'edgy' star to pose for the French fashion house.
Wearing black lipstick, black eyeliner, and a leather jacket, the 44-year-old stares into the camera with his famous sombre expression.

Rock chic: Marilyn Manson is the new face of Saint Laurent's spring campaign, much to the fashion industry's surprise

Nicola Formichetti, the creative director for the French fashion house Mulger, posted the campaign image on Instagram earlier today.

Jezebel's Jenna Sauers wrote of the surprising campaign choice: 'Casting the 90s star in an ad is just one of the many things Hedi Slimane is doing to revamp the fashion house's brand image that you are probably not cool enough to "get."'

Fashionable? Joining the likes of Sky Ferreira, the Nineties rock musician is the latest 'edgy' star to pose for the French fashion house

Some Saint Laurent fans think the musician, who was once married to burlesque star Dita Von Teese but dating American photographer Lindsay Usich, looks frightening in the image.
One commenter explained: 'As someone with YSL in my closet, I have to say, I hate this. AND, Mr. Saint Laurent is probably spinning in his grave.'
While another added: 'That is one scary lookin' mamma jamma!'
Scene magazine's Peter Davis shared an campaign photo of the dark musician via Facebook, along with the message: 'Marilyn Manson in the new Saint Laurent ads. Thoughts?'
On Instagram, Formichetti simply wrote: 'Amazing.'
Manson, whose real name is Brian Warner, recently admitted he would be interested in settling down and having children with Miss Usich, who he has been dating since 2010.
'My girlfriend Lindsay's twin just had a baby and I've started to think that maybe I wouldn't mind passing my demented genius on to some small thing who can set fire and breathe profanity,' he told The Observer.
'I am drawn to women who are independent and creative, which is problematic because it's a struggle, a competition of careers,' he added.
'There's jealousy. And if you don't want to be known as Marilyn Manson's girlfriend, why would you be it?'