Bubblegum Barbie! Holly Willoughby looks perfect in pink as she launches new collection for Very

 
She's been championing curvier women with her clothing collection ever since it launched.
And Holly Willoughby proved to be their perfect poster girl on Tuesday as she showed up to the Very.co.uk launch in a bright pink, fitted dress.
Embracing her inner Barbie girl, the This Morning presenter matched the bubblegum outfit with white Kurt Geiger stilettos and wore her blonde hair in carefully curled ringlets.
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Watch out Elle Woods! Holly Willoughby wore a bright bubblegum pink dress and white Kurt Geiger shoes as she launched her collection for Very on Tuesday

The 32-year-old certainly stood out from the crowd in the saccharine sweet ensemble as she wandered over to Claridge's to debut her latest collection for the fashion retailer.

And the star certainly knew that the best way to promote the new line was to model it herself, slipping into the bright pink dress, which she had helped design.
In contrast to the grey weather, Holly brought a touch of springtime to the dreary London road, using it as her catwalk as she paraded up and down.

Saccharine sweet: Holly, who has designed her new collection with curvier women in mind, modeled the stand-out dress as she arrived at Claridge's 

All eyes on her: The TV presenter made her outfit even more girlie by adding soft pastel make-up and curling her blonde hair

 

The mother-of-two, who has admitted to designing the new collection for 'real women' instead of stick thin models, seemed proud of her designs, which flatter women's curves instead of hiding them away.
Holly looked like she was embracing her inner Elle Woods from Legally Blonde as she posed for pictures, matching her shimmery pink lipstick to her dress.
This season, the TV presenter and designer, who says her clothing range celebrates the hourglass figure, is launching a search to find real women to model in her Very.co.uk SS13 fashion show.

Holly's models: The 32-year-old has chosen a selection of 'real women' to model her clothes on the catwalk

Leading the way: Holly proved that the best way to promote her new line for Very was to model it herself

Brightening up the day: Holly and her models certainly brought a springtime feel to the dreary London day

'I want to show the clothes as they should be seen on real women with real figures walking down the catwalk. This is when the clothes will look their best,' she said, deciding against size 0 models to showcase her clothes.
And while Holly has become one of the most recognisable faces on British TV, it looks like US networks could be trying to poach her. 

In demand: Holly could reportedly pack her bags and move stateside after being considered by a number of US networks

The Daily Star reports that The Voice host, who is now worth £10 million, could be hot-footing it across the Atlantic.
'They are keeping an eye on her and are keen to make her an offer she cannot refuse,' a source told the paper. 'They think with her girl-next-door charm she can become a major stateside star.'
Holly is currently one of the most in demand presenters and is juggling jobs on The Voice, This Morning and Celebrity Juice.

Real women: Holly Willoughby is launching a search to find real women to model her latest clothing collection for Very.co.uk

Simply the best: The presenter wants to show how her clothes look at their best on curvy, real women