Monday, 25 March 2013


Nike Shoes has grown up to be a famous company from an ordinary one through more than 100 years of development. Nike Air should be regarded as the first design which is endowed with creative idea and enjoys great fame all over the world. To satisfy different needs of people for this popular brand, Nike company has offered various products which cover nearly all areas like shoes, clothing, etc. To engage in different sports, the players need corresponding shoes. To deal this situation, different styles of Nike shoes are designed, say, Nike Air special for basketball, and Nike football shoes special for football. Anyway, Nike Company always put the requirements of customers at a high status in the course of its development.
 
Generally speaking, to choose a pair of shoes, people make a decision by the purpose. According to the statistics, to judge whether to buy a pair of shoes, people normally consider the following elements, that is, comfortable, fashionable, and special. Comfort is the first thing for a customers to take into consideration, and the uniqueness is the second thing, for different players, they can choose different shoes to suit them. That is, when a player plays football, he or she can wear Nike football shoes; when playing basketball, Nike NBA shoes are waiting to be chosen; while for skateboarding sports, Nike SB can satisfy you.

Additionally, Nike shoes are unique because of the high technology which Nike company adopts in the making of them. Take the Nike iPod shoes for example, Nike Company puts a sensor in the soles of these shoes. In this way, wearing these shoes, you can see your way of running, or say, how you run. Moreover, the iPod would take down the time you cost, the distance you have covered, and the calories you have consumed in the course of your running. Music is also available from the iPod. You can control this in the course of running. To begin with your running, a pleasant and slow song is wise, after five minutes, you are expected to finish your stretching. At this moment, the iPod should play the fast paced pop music, and you should begin to run! Aspire to burn more calories? Rock music can satisfy you! Later, you may run or jog again at a common speed, thus, you can set the Nike+iPod back to the pop music.

Like the above sensor, Nike Shox is also a well-known Nike technology. With this technology, the midsoles of these shoes are made of the small hollow column of the Shox. The main material of Nike Shox shoes is rubber. For the Shox, it can be endowed with many styles. While in Nike Shox shoes, it appears by form of four circular columns. By statistics, the first time for the use of the Shox technology should be in late 2000.

In the course of development, Nike company also pays attention to female customers. We all know that women has taken up a main part of the market. Thus Nike Company offers various shoes to attract female customers.

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