If IKEA made sex toys ... World's first flat-pack vibrator comes with an Allen key and is charged manually by crank-handle

For a nation conscious of limited resources like Sweden, investing in 'eco' product development seems a fail-safe business strategy.
It worked for Ikea.
Now luxury intimate lifestyle company LELO has looked to its Swedish roots and is marketing a flat-pack, fully recycled vibrator promising to 'take the meaning of do-it-yourself pleasure to a whole new level'.
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The LELO logo has been adapted to spookily replicate the IKEA logo, fitting with this campaign

The GӒSM, LELO's 'Cleanest, Greenest Vibe', is apparently made from 100% recycled materials, including compressed wood pulp and recycled rubber, and comes in a lush shade of forest green.

The GӒSM, worth £120, requires you to charge it by hand rotation (Allen key included) and even assemble from scratch - as it arrives in an 8-piece set.
Apparently, this is to 'allow you to take pride in piecing together your pleasure' and 'the money saved on production costs goes directly to you'.
A video on the company's website demonstrates how to assemble the eco-friendly 'personal massager' but bafflingly there are no options to actually buy the thing until April 1st.
Is someone yanking our crank?

LELO normally sell luxury vibes worth up to £10,000, but the green DIY style one is so fun to assemble

The G¿SM, worth a whopping £120, requires you to charge it by hand rotation (Allen key included)

DIY style pleasure toy features a 'silky-smooth sheathe made entirely of re-purposed rubber'

INEZ is an elegant and luxurious pleasure object with an energetic buzz, crafted in stainless steel or 24K gold-plate.
The metal, enticing and evocative against the naked skin, offers exciting prospects for users inclined to the sensual utilisation of hot or cold.
Five pre-programmed stimulation modes and a virtually silent vibrator engine provide the basis for a multitude of enjoyable experiences. Her petite frame ensures discreet yet reassuring company, eager to sate daily desires.
INEZ is rechargeable and a 2-hour charge provides up to 4 hours of bliss. Comes presented in an elegant wooden gift box, accessorised with charger, manual, satin pouch for stylish storage and a 1-year LELO warranty.

INEZ is an elegant and luxurious pleasure object with an energetic buzz, crafted in 24K gold-plate