Tuesday, 26 February 2013

When Michelle Obama wore a red and white check dress by online fashion retailer ASOS.com last year it quickly became a sell out.
Now fashionistas who missed out stealing the First Lady's style the first time round can get their hands on the dress again as it has gone back on sale today.
The cotton skater dress is back in stock and currently available to buy for the bargain price of £55.
 
First Lady of fashion: Michelle Obama wore the red and white check dress from ASOS when she visited Davenport with her husband last August First Lady of fashion: Michelle Obama wore the red and white check dress from ASOS when she visited Davenport with her husband last August
The thrifty First Lady, who regularly tops lists of the world's best dressed women, has worn the sleeveless dress herself on more than one occasion.

She was first pictured wearing it at a cookout for National Guard, Reserve and Active Duty members and their families in New Hampshire last July. On that occasion she teamed it with a red belt with sliver clasp that coordinated with her silver hoop earrings.
 
Four more years.... of style: This picture of Michelle wearing the dress became the most shared in history on social networks when it was posted to celebrate the President winning his second term in officeFour more years.... of style: This picture of Michelle wearing the dress became the most shared in history on social networks when it was posted to celebrate the President winning his second term in office
Then last August when she joined her husband on the campaign trail as he sought re-election, she opted for the ASOS number again, this time wearing it with a wider black belt and ballet flats.
As if endorsement from the First Lady wearing it wasn't enough, ASOS got even further free advertising when an image of Michelle while wearing the dress while hugging Barack became the most shared picture in history on social networks.
Obama's campaign team posted the image that was taken over the summer on his Twitter and Facebook accounts when it was announced he had won another term as President, along with the caption 'another four years'.
 
Back by popular demand: After selling out last year, the fashion website is selling the dress again now for £55
Back by popular demand: After selling out last year, the fashion website is selling the dress again now for £55
 
Back by popular demand: After selling out last year, the fashion website is selling the dress again now for £55
His online campaign manager told Time Magazine the picture was chosen because it summed up the 'elation, relief and joy' they were all feeling at that historic moment.
The picture was then retweeted 816,000 times on Twitter shared more than 4 million times on Facebook - breaking records for both social networks.
ASOS was launched in 2000 with the aim of helping twenty-somethings replicate the style of the stars at affordable prices. Now more than a decade on, its success means they're now setting the trends as well as following them.

As seen on the stars: Other celeb fans of ASOS

 
Singer Taylor Swift wore this £25 dress from the store on a date with Harry StylesDressed to impress: Singer Taylor Swift wore this £25 dress from the store on a date with Harry Styles
Cheryl Cole dons a Batman dress from the online store - a look that was then copied by Jesy from Little MixTrendsetter: Cheryl Cole dons a Batman dress from the online store - a look that was then copied by Jesy from Little Mix
 

 
Rita Ora, left, and Ellie Goulding have both featured in advertising campaigns for the brand and are seen here in their styles
Rita Ora, left, and Ellie Goulding have both featured in advertising campaigns for the brand and are seen here in their styles
 
Fans: Rita Ora, left, and Ellie Goulding have both featured in advertising campaigns for the brand and are seen here in their styles
 
Miley Cyrus wears £38 maxi dress while out in New York last weekBargain hunter: Miley Cyrus wears £38 maxi dress while out in New York last week
Feline fashion: Diane Kruger wears a cat print T-shirtFeline fashion: Diane Kruger wears a cat print T-shirt
 

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